What is Website Personalization and Why It is Important on iCalShare
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Shared on October 6, 2021 at 9:30 am

What is Website Personalization and Why It is Important

Website personalization is incredibly important to be successful online. Using the right website personalization tools can be essential in ensuring that you get the most of your website personalization. The right website personalization solution can make this process a lot easier for you to properly use website personalization to benefit your business. By reading on, you can learn more about just how important website personalization is for your business.

What is Website Personalization?

Website personalization is all about offering unique experiences for each of your customers. You can customize their experience when they visit your website, based on information such as past purchases and their behavior. This custom experience improves customer satisfaction and increases your conversion rates.

More here: https://www.eleken.co/blog-posts/ux-design-requirements

Website personalization is so important because you want to make sure that you get the attention of visitors to your website. When they get a custom experience, you are showing them that you care about their experience while also providing them with relevant content that will keep them on your site longer. This can make them more likely to purchase your products or services.

Benefits of Using Website Personalization

There are several benefits of website personalization. In this section, you can get a closer look at some of the top benefits of using website personalization.

Better Chance of Converting CTAs (Call-to-Action)

Call-to-actions are made to inspire your website visitor to take a specific action, whether it’s to take advantage of a free trial or read content on your website. Website personalization makes sure that the visitor gets an appropriate CTA. For instance, if you have someone visiting your site for the first time, you may want to get them to see a demo of your product, so a CTA for that will pop up.

More Relevant Recommendations

Recommendations that aren’t relevant to the customer may not just get annoyed by them, but they also may get turned off from your business. Relevant recommendations may be enough to entice customers to take the plunge and buy one of those recommended products. Website personalization is essential in getting more relevant recommendations.

Increased Customer Engagement

You want to increase your website engagement because this will encourage customers to stay on your page longer. The longer that they are on your page, the better your page ranks on search engines and the more likely that you get the conversions you need to be successful.

Improved Brand Reputation

When your business is online, your online brand reputation matters. Website personalization can actually strengthen your brand’s reputation by offering a personalized experience that gets customers to trust you and continue to return to you when they need specific products or services. 


Now that you know how important website personalization is, you need to be sure that you get the right website personalization platform for your company. There are plenty of different options on the market, so it’s important to consider your budget and what your specific needs are. This will help ensure that you find the website personalization solutions that will help you better achieve your goals.


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