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Shared on March 29, 2019 at 9:07 am

4 Dumb SEO tactics that will ruin your website

SEO is something which is ever changing and evolving with the time. As a marketer if you will not keep yourself updated with the latest seo practices and tactics you may hurt your website and even get your website penalized for practicing outdated or dumb techniques to optimize your site for the search engine.

So, it is crucial to avoid certain practices that can damage your online reputation and put your business into a serious trouble.

Experts from top SEO services in Dubai suggests following tactics that can get your site penalized by the search engine.

Homepage links:

Including the links to your homepage should be done in the right way. As you must know that Google ranks pages not the site a whole so acquiring too many links to your home page will not going to get you higher ranking in the SERP.

Linking the exact match keywords to your home page is a signal that your website will be penalized. For example, linking the SEO services to the home page of the actual SEO service company.

Links that are natural are only good for the homepage and other black hat SEO tactic or too many links can destroy your website.

For generating quality links you can write content that people will want to read and share.

Link farms and wheels:

Link farms means creating a set of webpages to provide linking to the pages in order to increase the ranks in SERP.

Link wheel is when website A is linked to website B which is linked to website C and so on and that is again linked to the primary website(i.e ‘A’ in this case) to form a link wheel in order to generate traffic and acquire links to increase ranking in the SERP.

If the links are built naturally then link wheel can be effective but if it is done intentionally to get higher rankings then certainly the search engine will identify it and can penalize your site for this.

Links fro penalized websites:

Obviously, you want to get links to your website from the trusted and high domain authority websites. Any link from the site which is penalized by the google can harm your site as well. So be sure to check the websites from where you are getting links with the help of Google webmaster tool. Determine that you do proper link audit in order to ensure that no penalized website is linked to your site, otherwise, you are at great risk to get your site penalized by the Google.

Buying links:

This is one of the top reasons why websites get penalized by Google. The search engine these days are a way smarter than ever before so they will get to know if you buy links for your website to get higher ranks.

Links that come naturally to your websites are great for your website. You can outreach to the relevant website that comes under your business niche and suggest your link there. Never ever buy links from third party sites. This violates the Google guidelines and will certainly harm your website.

Make sure that your SEO provider is using the white hat SEO techniques and you not getting too many links from the same sources. Link diversity is crucial for having quality links for your website.

Working with top SEO company in Dubai will help you acquire links from white hat SEO tactics that will ensure you get higher rankings in SERP and generate more traffic to your site.


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10 months ago
Thank you for elaborating on this topic. I am currently working on SEO for www.treeserviceharrisburg.com. As an arborist it has taken a lot of my time to learn how to do SEO. But from helpful articles like this it has made all the difference in my progress.
3 months ago
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11 days ago